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Ohanian, Roobina. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39–52. doi:10.1080/00913367.1990.10673191 
An interview with Sci-Hub Founder Alexandra Elbakyan,Who exactly should pay for academic research